According to Facebook's findings, people generally get more annoyed with promotional posts from pages they've 'liked' than actual adverts.
Facebook went on to add that it will be introducing "new volume and content controls" for promotional posts, allowing us to see more baby photos and holiday brags, and less of the commercial rubbish.
Facebook also says that these new changes won't lead to an increase in adverts on the News Feed. Zuck's social network uses different regulatory controls for ads than it does for promotional Page posts, the latter of which, it admits, haven't been monitored as closely as the former.
The changes will kick in starting January 2015, and Facebook has gently warned Page owners that violate the standards will see their reach "fall significantly over time". You've been warned.
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